Episode 4: Your Sales Process
Ask yourself this question: Can I walk a prospect through the steps to take them from a complete stranger to a paying client? This is what it means to have a sales process. So much of the time, a prospect disappears because we haven’t done a good job of keeping them engaged, kept them moving through a process, and ultimately are making it up as we go along.
People aren’t stupid and they can sense instability and uncertainty a mile away. In this episode, Bryan unpacks the steps in the process he teaches in his Sales Masterclass.